IDS Center for HFF, Inc.
Last fall, HFF, Inc. commissioned me to photograph a variety of striking exterior and interior images of the IDS Center.
The goal was to update their image portfolio with fresh imagery of the IDS Center, Crystal Court and tenant spaces (like the Pandora office) to help market the sale of the IDS Center.
It was so much fun having full access to professionally photograph this iconic Minneapolis landmark. While these larger projects present their own unique challenges like really tight deadlines and NDA's, they are among my favorite types of projects to shoot due to the fact that the scale of the space presents so many unique angles and options for dynamic imagery.
Overall this project took me 3 full shoot days, a few days of preliminary post production for client selection, and then another full week of final enhancements and retouching.
This project was such a blast to photograph!
I'm really happy with how everything turned out and am excited to see how my client has used them in their marketing materials.
What do you think?
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Thank you for looking!