Like most of us here in Minnesota, I was experiencing a bit of cabin fever a few weeks ago. We spend so much time indoors that any day that is sunny and (relatively warm) makes us all want to put aside our daily duties and head outdoors. The fact that we had a record breaking warm streak in February made focusing all the more difficult.
The goal of this project was to showcase the new store’s design, layout and exterior mall signage. And it was the exterior mall signage that was my favorite area to work with. There was such interesting weather that day which made for some amazing lighting and dramatic skies. My other favorites are of the storefront, the checkout space and the dressing room area.